“The whole aspect of cinema and film festivals should be a moment to come together and celebrate art and humanity. It would be a shame if there was such a divide.”
Keanu Reeves
“Well, luckily with animation, fantasy is your friend.”
Steven Spielberg
“Happiness lies in the joy of achievement and the thrill of creative effort.”
Franklin D. Roosevelt
Why study Creative Media
Creative Media is an ever expanding industry that puts both creativity and critical thinking together in synergy and develops both academic and personal attributes. Through trial and error and a constant cycle of reflection, review and revise, Creative Media develops skills that are future proof and transferable to a wide range of careers, both in and out of the Creative Media industry.
Key Stage 3
The Key Stage 3 Computing curriculum allows students to study aspects of Creative Media with units of study that are embedded into the 3 year curriculum. There are aspects of Creative Media throughout the curriculum with the main units of study for each year group shown below:
- Year 7 – Unit 3 Using Media (using Microsoft Sway)
- Year 8 – Unit 6 Media – Vector Graphics (using Inkscape)
- Year 9 – Unit 4 Animation (using Blender)
Year 8 and 9:
Alongside the units of study in the Computing curriculum there are also two optional units of study in Creative Media that students can select as part of the Creative Curriculum programme
The Creative Curriculum programme allows a multi-discipline carousel of Design and Technology subjects including Food and Nutrition, Creative Media and Design and Technology alongside Philosophy and Ethics, and Outdoor Learning to give a unique offering to our older KS3 students. For more information, please click the link: https://www.whitehavenacademy.org.uk/parents-info/creative-curriculum/
KS4
OCR Cambridge National
The OCR Cambridge National in Creative iMedia encourages students to develop their understanding and application of the core concepts in creative media. Students also analyse problems in the Media industry and its processes designing, writing, testing and evaluating products.
The course is made up of three components which assess students throughout the course, resulting in a final exam.
Component 1 – R093 Creative iMedia in the Media Industry
Exam – 40% of Grade – 70 Marks Total
Section A – 10 Marks – Short Answer Questions
Section B – 60 Marks – Context Based – 3 Extended Questions
In this unit you will learn about the sectors, products and job roles that form the media industry. You will learn the legal and ethical issues considered and the processes used to plan and create digital media products.
Component 2 – R094 Visual Identity & Digital Graphics
NEA – 25% of Grade
Set brief from exam board – vocational context
In this unit you will learn how to develop visual identities for clients. You will also learn to apply the concepts of graphic design to create original digital graphics which incorporate your visual identity to engage a target audience.
Component 3 – R096 Animation with Audio
NEA – 35% of Grade
Set brief from exam board – vocational context
In this unit you will learn how to apply the conventions of both animation and audio. You will plan and create animations and audio using a digital equipment and learn to edit and process both to create high quality products.
